February 2010: Feature Article
Vertical Market Report
In a struggling economy, each industry is faced with its own changes and challenges. For marketing services providers, this means understanding the diverse needs of your vertical market targets. More »
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Hospitals Not Ready for Data Increase — 02/03/10
Data centers of small and medium-sized hospitals in North America, Europe and China are not prepared for the wave of data that will soon be inundating them, according to a recent report in Health Care IT News. Several global trends, including growth in aging populations, increasing demands on regulatory security and the rise of home care, will greatly increase the amount of data hospitals will need to store and process.
DirectMail.com Announces Patent on Marketing Tool — 02/03/10
DirectMail.com, Prince Frederick, Md., announced today that sister firm GeoSoftworks has patented GeoSelector technology, a method for generating user-specified information from a map. GeoSelector marries Google mapping technology with a geo-coding program and then links this output to 200 million consumer records. This allows localized list building, including a count of the number of names and addresses within the specified area and a demographic report profiling residents in terms of 400 characteristics such as age, income and housing.
Proforma Sees Record Growth in 2009 — 02/03/10
Proforma, Cleveland, announced record-setting expansion in 2009, with the addition of 150 new franchisees. This surpassed the previous record of 118 set in 2004. The total number of Proforma owners is 722. Among the 150 new members are four “multimillion dollar distributors,” more than 20 million dollar distributors and 33 with more than a half million dollars in sales.
Discussion: QR Codes — 02/03/10
A recent New York Times story on how magazine publishers use QR codes—From Print to Phone to Web. And a Sale?—generated some discussion on the PSDA Principals’ Listserv this week.
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Buzz-phrase 2010: "Social Media Marketing" — January 2010
While some printing industry marketers are still dipping their toes in the water, and others jumped right in a couple of years ago, the result is unanimous: social media marketing can no longer be ignored.
Working with Generation Next — December 2009
A new era of industry professionals is reshaping the way companies do business.
Digital Evolution — November 2009
For years, when the topic turned to digital printing, industry experts issued their welcomes, or their warnings, depending on point of view: Digital would revolutionize printing. Today, it appears the revolution is well underway with digital print quality improving and prices declining.
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Small Print Shop Expands to Fill National Niche
Foster Printing Service, Inc. announces FSC Certification
PSDA and MFSA Partner to Offer Memberships Extended Opportunities
